I never heard of them either until last May/June. They compete with Aldi in the European market. And yes, they are Real Germans, I've Wondered if they give "Preferential Treatment" to Muzzys to manage their stores, only because they are Muzzys and not really "Best Qualified", like here in the US. (As the way Obama gave a lot of government Jobs to Muzzys, because they were Muzzys)