Panera Bread was cited not long ago as being the one quick order type restaurant where people end up spending the most money at, on average. I like Panera Bread and while I haven't seen the sign you have I think it's ironic that they would open a Muscle Shoals branch. The reason I say that is Sweet Pepper's, in Muscle Shoals was going to build a second location in the Publix Shopping center then Panera Bread beat them to it. Sweet Pepper's never did open a Florence location and now Panera is moving in on their side of the river.
Panera Bread is a good place to eat and I like their Broccoli Cheese soup best from among their offerings but I don't care as much for their pastries but I know everything is said to be very fresh. I think they do, though, bring in their breads and pastries from another location, fresh each day/morning to their stores but I don't know where they are actually brought from. Atlanta Bread is another establishment along the same kind and venue as Panera Bread and I think there is one in Huntsville.