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Beck--Bad for Business

B beternUOld Faithful
Now we have learned that there is considerable tension between right wingnut Glenn Beck and the management of Fox News. Approximately 296 advertisers whose commercials are carried on Fox News have requested the network NOT to air their commercials during the Glenn Beck Show. Obviously, they do not want their products associated with a wildly radical and controversial character such as Beck.

Beck also reportedly is in some tension with Fox over his constant on-screen shilling for his own money-making activities that are independent of Fox.

How will this right-wing media soap opera turn out? Will Roger Ailes jawbone Beck into perhaps pulling back from some of the more egregiously silly conspiracy theories and other fictions that Beck propagates? Or will Beck hold his ground and continue to characterize just about everything the current administration does as some kind of socialist/statist program intended to pollute the fountains of liberty?

A little media civil war here--could become very interesting.
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b50mb50mOld Faithful
quote:
Where do they get this stuff ? is the media just making stuff up?

Greta Van Susteren | September 29, 2010 8:24 PM


Sometimes the media really stuns me. I have no idea where they get some stuff they write.

Here is a good example. Check out the Vanity Fair headline below. (I did not read beyond the headline because it is so dopey that I figured the rest of the article was blah blah blah.)

I have been at Fox News Channel since Glenn Beck arrived and I have never never heard any Fox employee say Glenn Beck is despised. Despised? Where do they get this stuff? Whether you agree with Beck or not on lots or none, the fact is that Glenn Beck is very cordial and nice to his colleagues. People talk about that. Despised? Not at all. Even before he came to Fox from CNN's Headline News, the people I knew at CNN said he was very nice. Despised ? Nope. Vanity Fair just made that one up.

It may come as a big surprise to some, but you can disagree with someone on many points or few points and not despise that person. Here is an example of a disagreement with Glenn Beck: I blogged before his Mall event that I disagreed with his decision as to the date and place for his Mall event. What was Glenn's reaction to me blogging my disagreement ? He was gracious. We did not agree but I sure don't despise him. I disagreed. Disagreement is not despising.

And where does Vanity Fair get this Fox is on the Rocks? Vanity Fair must be delusional. Have you seen our number of viewers? We have been #1 for 9 years? Does that sound like a network "on the rocks?"

By the way, have you seen that 3 networks in the last 2 weeks have fired their CEO's / Presidents? Now THAT is "on the rocks!"

If you only knew how many calls I get from people who work at other networks wondering if Fox is hiring....if Fox is "on the rocks," every network wants to be.

By the way, I am not defending Glenn Beck in this blog (he can defend himself and I will defend myself)...I am defending the facts...colleagues don't despise Beck and Fox is not on the rocks.

PS: as to the reference above about Fox's President and Glenn Beck ..I have never heard that.


Read more: http://gretawire.blogs.foxnews...ff-up/#ixzz114r6Si9h
S SHELDIVRPost Master
quote:
Originally posted by Ronnie P.:
November 2nd is getting a little too close for these guys. Whatever makes you feel better.


Ronnie, these folks are "whistling past the grave yard," Beck is pure gold for the Fox network. O'reilly and Beck with their "Bold Fresh Tour" will net more money on four of these shows than 90% of Alabama workers will make in one year.
T tadaEverybody Knows My Name
quote:
Originally posted by beternU:
some kind of socialist/statist program intended to pollute the fountains of liberty?


Wow you hit the nail on the head. I am surprised!
I have hope for you yet. Hopefully you will wake up and see your communist/socialist beliefs and change. Or you could move to China. You would be much happier there with the government telling you what you can and cannot do.
B beternUOld Faithful
No one is "making this stuff up.

The Fox/Beck tension is real and advertisers are indeed demanding that Fox not air their commercials during the Beck program.

http://www.marketwatch.com/sto...lenn-beck-2009-08-14

http://www.politico.com/news/stories/0910/42887.html

http://www.huffingtonpost.com/...x-news_n_743258.html

http://www.adweek.com/aw/conte...6f552ba2272130996f0d

Oh, yeah--the wingers will not believe it or will not admit that they believe it, since most of the reports are from old evil liberal sources (not Adweek, above, though). They won't believe the "mainstream media" either, since they say that it is altogether slanted against the right. That leaves only the right-wing media, including Fox itself, to rely on for such things as the Fox/Beck troubles, and you sure ain't going to get the straight skinny on THEM about that. Conclusion: It is now just about impossible for ardent right wingers to get information about this issue from any source that they will place any reliance on!
T tadaEverybody Knows My Name
[QUOTE]Originally posted by beternU:
No one is "making this stuff up.

http://www.marketwatch.com/sto...lenn-beck-2009-08-14

http://www.politico.com/news/stories/0910/42887.html

http://www.huffingtonpost.com/...x-news_n_743258.html

http://www.adweek.com/aw/conte...6f552ba2272130996f0d

[QUOTE]

Seriously!? Are you kidding me? All of the above are in Obama's back pocket. Those outlets have been proven to have false reports and outright lies towards the Tea Party, FOX News and anyone else who is against Obama's policies. Please Beternu give us a more trustworthy outlet with which to rely upon. Those will not do at all.

Obama....Obama.....Obama....
and the chant goes on......

The cliff is aproaching, you better wake up!!!
B beternUOld Faithful
quote:
Originally posted by tada:
[QUOTE]Originally posted by beternU:
No one is "making this stuff up.

http://www.marketwatch.com/sto...lenn-beck-2009-08-14

http://www.politico.com/news/stories/0910/42887.html

http://www.huffingtonpost.com/...x-news_n_743258.html

http://www.adweek.com/aw/conte...6f552ba2272130996f0d

[QUOTE]

Seriously!? Are you kidding me? All of the above are in Obama's back pocket. Those outlets have been proven to have false reports and outright lies towards the Tea Party, FOX News and anyone else who is against Obama's policies. Please Beternu give us a more trustworthy outlet with which to rely upon. Those will not do at all.

Obama....Obama.....Obama....
and the chant goes on......

The cliff is aproaching, you better wake up!!!


Yep. I was right about the wingnut response to those sources. You stepped right up and proved it.

How about citing some of those lies you allege that all these sources have told? Your saying they lied does not persuade me that they did.
Renegade NationRenegade NationHall of Famer
The ratings from Wednesday 9/29

http://tvbythenumbers.com/2010...tember-29-2010/66014

quote:

5PM – P2+ (25-54) (35-64)
Glenn Beck – 2,258,000 viewers (625,000) (1,042,000)
Situation Room—504,000 viewers (97,000) (133,000)
Hardball w/ C. Matthews – 542,000 viewers (134,000) (235,000)
Fast Money– 249,000 viewers (69,000) (114,000)
Showbiz Tonight — a scratch w/ 122,000 viewers (a scratch w/ 45,000) (69,000)

8PM – P2+ (25-54) (35-64)
The O’Reilly Factor– 3,370,000 viewers (766,000) (1,57,000)
Rick’s List –570,000 viewers (230,000) (224,000)
Countdown w/ K. Olbermann – 1,215,000 viewers (323,000) (591,000)
Marijuana Inc. – 189,000 viewers (85,000) (106,000)
Nancy Grace – 628,000 viewers (217,000) (294,000)

9 PM – P2+ (25-54) (35-64)
Hannity–2,349,000 viewers (572,000) (1,155,000)
Larry King Live —912,000 viewers (16,000) (206,000)
Rachel Maddow Show —969,000 viewers (259,000) (485,000)
Trash Inc. Garbage – 435,000 viewers (169,000) (241,000)
Joy Behar – 324,000 viewers (98,000) (164,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,025,000 viewers (530,000) (953,000)
Anderson Cooper 360 — 842,000 viewers (278,000) (362,000)
Last Word w/ L.O’Donnell – 953,000 viewers (234,000) (422,000)
Trash Inc. Garbage – 385,000 viewers (141,000) (262,000)
Nancy Grace –338,000 viewers (137,000) (197,000)


And these nightly numbers are typical for well over a year. Glenn Beck's numbers are higher than everybodys...even in primetime...with the exception of his Fox colleagues.

I don't care about Beck...I don't care to debate his sanity, etc...but these beternU silly obessions are starting to border on the down right stupid.

You don't have to be a media insider to understand what numbers like that will do for your career security.

And you don't have to have a marketing degree to know that advertisers want an audience...that is their concern...Yes there are certain businesses that don't want to be associated with certain programming...Howard Stern is an example.

But with those numbers...as Stern has shown...no matter how controversial the show may be...if it has that kind of audience...there will be willing advertisers.

BeternU...your political partisanship cannnot change economic reality...
JuanHuntJuanHuntHall of Famer
Beck is not a news show, so you have to look at all entertainment shows on Wednesday

On the Sunday morning shows:

ABC “THIS WEEK” 2,160,000 730,000/.6

CBS “FACE THE NATION” 2,360,000 750,000/.6

NBC “MEET THE PRESS” 2,780,000 1,000,000/.8

FOX “FOX NEWS SUNDAY” 1,340,000 590,000/.5


More people watch the History Channel special on Hitlers Hobbies than tune into Beck.
B beternUOld Faithful
quote:
Originally posted by Renegade Nation:
The ratings from Wednesday 9/29

http://tvbythenumbers.com/2010...tember-29-2010/66014


quote:

5PM – P2+ (25-54) (35-64)
Glenn Beck – 2,258,000 viewers (625,000) (1,042,000)
Situation Room—504,000 viewers (97,000) (133,000)
Hardball w/ C. Matthews – 542,000 viewers (134,000) (235,000)
Fast Money– 249,000 viewers (69,000) (114,000)
Showbiz Tonight — a scratch w/ 122,000 viewers (a scratch w/ 45,000) (69,000)

8PM – P2+ (25-54) (35-64)
The O’Reilly Factor– 3,370,000 viewers (766,000) (1,57,000)
Rick’s List –570,000 viewers (230,000) (224,000)
Countdown w/ K. Olbermann – 1,215,000 viewers (323,000) (591,000)
Marijuana Inc. – 189,000 viewers (85,000) (106,000)
Nancy Grace – 628,000 viewers (217,000) (294,000)

9 PM – P2+ (25-54) (35-64)
Hannity–2,349,000 viewers (572,000) (1,155,000)
Larry King Live —912,000 viewers (16,000) (206,000)
Rachel Maddow Show —969,000 viewers (259,000) (485,000)
Trash Inc. Garbage – 435,000 viewers (169,000) (241,000)
Joy Behar – 324,000 viewers (98,000) (164,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,025,000 viewers (530,000) (953,000)
Anderson Cooper 360 — 842,000 viewers (278,000) (362,000)
Last Word w/ L.O’Donnell – 953,000 viewers (234,000) (422,000)
Trash Inc. Garbage – 385,000 viewers (141,000) (262,000)
Nancy Grace –338,000 viewers (137,000) (197,000)


And these nightly numbers are typical for well over a year. Glenn Beck's numbers are higher than everybodys...even in primetime...with the exception of his Fox colleagues.

I don't care about Beck...I don't care to debate his sanity, etc...but these beternU silly obessions are starting to border on the down right stupid.

You don't have to be a media insider to understand what numbers like that will do for your career security.

And you don't have to have a marketing degree to know that advertisers want an audience...that is their concern...Yes there are certain businesses that don't want to be associated with certain programming...Howard Stern is an example.

But with those numbers...as Stern has shown...no matter how controversial the show may be...if it has that kind of audience...there will be willing advertisers.

BeternU...your political partisanship cannnot change economic reality...


_________

But there is something about Beck's politics or some other aspect of his derangement that is causing advertisers to avoid him. Could it be that their "economic reality" is that sales of their products are hurt when viewers associate those products with Beck and his wild-eyed craziness. You must not have read the link provided above. Check it out now, kindly reproduced below for you by beternU in the interest of enhancing your contact with "economic reality.":

http://stopbeck.com/dropped-sponsors/
Renegade NationRenegade NationHall of Famer
quote:
Originally posted by beternU:
But there is something about Beck's politics or some other aspect of his derangement that is causing advertisers to avoid him. Could it be that their "economic reality" is that sales of their products are hurt when viewers associate those products with Beck and his wild-eyed craziness. You must not have read the link provided above. Check it out now, kindly reproduced below for you by beternU in the interest of enhancing your contact with "economic reality.":

http://stopbeck.com/dropped-sponsors/


So when you listen, there is no national advertising?

So when you watch the TV show, there is no advertising?
JuanHuntJuanHuntHall of Famer
quote:
Originally posted by Renegade Nation:
quote:
Originally posted by beternU:
But there is something about Beck's politics or some other aspect of his derangement that is causing advertisers to avoid him. Could it be that their "economic reality" is that sales of their products are hurt when viewers associate those products with Beck and his wild-eyed craziness. You must not have read the link provided above. Check it out now, kindly reproduced below for you by beternU in the interest of enhancing your contact with "economic reality.":

http://stopbeck.com/dropped-sponsors/


So when you listen, there is no national advertising?

So when you watch the TV show, there is no advertising?


there is Goldline, the recipient of the proceeds Becks gold-buying lambasting, but they are now under investigation for fraud.
Renegade NationRenegade NationHall of Famer
quote:
Originally posted by JuanHunt:
there is Goldline, the recipient of the proceeds Becks gold-buying lambasting, but they are now under investigation for fraud.


By a partisan politician...Have you never watched TV or listened to the radio? Personal endorsements are legitimate...even local radio people do it for restaurants and phone service...
JuanHuntJuanHuntHall of Famer
quote:
Originally posted by Renegade Nation:
quote:
Originally posted by JuanHunt:
there is Goldline, the recipient of the proceeds Becks gold-buying lambasting, but they are now under investigation for fraud.


By a partisan politician...Have you never watched TV or listened to the radio? Personal endorsements are legitimate...even local radio people do it for restaurants and phone service...


Your faith in Beck is strong. I will go out on a limb and proclaim Goldline to be a fraud, as is BG Products and those $4000 mattresses that Rush is hawking. Its a standard formula...take a crappy product or service, get a entertainer to hawk it for millions of dollars, charge many times what the product is worth creating in many peoples minds the illusion of quality, go to bank and deposit many dollars.

News people dont sell their reputation or their credibility, which makes the very idea that Beck or Rush have anything valuable to share laughable.
D dolemitejbHall of Famer
quote:
Its a standard formula...take a crappy product or service, get a entertainer to hawk it for millions of dollars, charge many times what the product is worth creating in many peoples minds the illusion of quality, go to bank and deposit many dollars.


And?

No one is being forced to buy any of this stuff; be it Beck shilling for Goldline, Wilford Brimley shilling for that diabetes care company, or Jessica Simpson shilling for acne cream. Of all the things that need fixing, are you really worried about the threat of the paid spokes person?
Renegade NationRenegade NationHall of Famer
quote:
Originally posted by JuanHunt:
Beck is not a news show, so you have to look at all entertainment shows on Wednesday

On the Sunday morning shows:

ABC “THIS WEEK” 2,160,000 730,000/.6

CBS “FACE THE NATION” 2,360,000 750,000/.6

NBC “MEET THE PRESS” 2,780,000 1,000,000/.8

FOX “FOX NEWS SUNDAY” 1,340,000 590,000/.5


More people watch the History Channel special on Hitlers Hobbies than tune into Beck.


Wow...english is your first or second language? Where do you see that?...OK that was a cheap shot...

On Wednesday Beck had 2.2 million...that beats 2 of those shows...almost as much as CBS...again...???what does that prove???...MY point...
Renegade NationRenegade NationHall of Famer
quote:
Originally posted by JuanHunt:
Your faith in Beck is strong.


I have no "faith" in Beck...I don't care about Beck, Hannity, Ed Shultz or whoever...

What is a demonstrable truth...is your premise is juvenile.

Beck, Stern...whoever...if he has huge dominating ratings...which Beck has and trying to some how discount that is just silly...If he has huge ratings, he will have job security and willing advertisers...it plainly, just that simple...no politics involved.
JuanHuntJuanHuntHall of Famer
quote:
Originally posted by Renegade Nation:
quote:
Originally posted by JuanHunt:
Your faith in Beck is strong.


I have no "faith" in Beck...I don't care about Beck, Hannity, Ed Shultz or whoever...

What is a demonstrable truth...is your premise is juvenile.

Beck, Stern...whoever...if he has huge dominating ratings...which Beck has and trying to some how discount that is just silly...If he has huge ratings, he will have job security and willing advertisers...it plainly, just that simple...no politics involved.


Wrong. Beck has a tiny share of the TV watching public. Less than Americas Next top Model. Read the link along with the statements from the advertisers that have specifically left his time slot. In the UK, his show runs with zero adverts.
Renegade NationRenegade NationHall of Famer
quote:
Originally posted by JuanHunt:
Wrong. Beck has a tiny share of the TV watching public. Less than Americas Next top Model. Read the link along with the statements from the advertisers that have specifically left his time slot. In the UK, his show runs with zero adverts.


OK...this is just getting idiotic...you clearly have no understanding of the broadcast or advertising industry...

You do realize that Beck's TV show is on at 4pm...not exactly prime time...

Compared to whatever primetime show you want to compare it to...yes he has a lot less viewers...but then what does that say about Matthews, Olbermann, Rachel Maddow, Anderson Cooper, etc who all have much lower ratings?
JuanHuntJuanHuntHall of Famer
quote:
Originally posted by Renegade Nation:
quote:
Originally posted by JuanHunt:
Wrong. Beck has a tiny share of the TV watching public. Less than Americas Next top Model. Read the link along with the statements from the advertisers that have specifically left his time slot. In the UK, his show runs with zero adverts.


OK...this is just getting idiotic...you clearly have no understanding of the broadcast or advertising industry...

You do realize that Beck's TV show is on at 4pm...not exactly prime time...

Compared to whatever primetime show you want to compare it to...yes he has a lot less viewers...but then what does that say about Matthews, Olbermann, Rachel Maddow, Anderson Cooper, etc who all have much lower ratings?


I dont watch cable TV. Ever. Why would I???

My hypothesis would be that people that work dont want to watch TV news. If Beck is so hot, why is he not featured in primetime??? Wouldnt Fox make more ad revenue if he is as popular as you seem to think he is???
D dolemitejbHall of Famer
quote:
Only when the spokesperson is pretending to be a journalist. Is that not obvious???I really dont have the time to spell everything out for you, use some of your Beck-given intellect.


Did you mistake Glenn Beck for a journalist? I didn't. I've probably seen less than 1 total hour of his show since it's been on, and it's pretty obvious that no journalism is taking place.
S SHELDIVRPost Master
quote:
Originally posted by elinterventor01:
Beck makes money for Fox in his time slot! If it weren't so, he wouldn't be on. Until then, betern nutting, that dog Juan Hunt and the rest of the regressives may hold their collective breaths and stamp their little feet, all to naught.


Excellent..! I love the way you were able to weave into your text a vague reference to the ill advised...especially, "That dog wont hunt" expression.
b50mb50mOld Faithful
JuanHunt:

quote:
Beck is not a news show, so you have to look at all entertainment shows on Wednesday


Only when the spokesperson is pretending to be a journalist. Is that not obvious???I really dont have the time to spell everything out for you, use some of your Beck-given intellect.


You seem to be confused Juan. First you say he is an entertainer, then you say he is a journalist.

His show is called a 'fusion of entertainment and enlightenment'. Beck has NEVER claimed to be a journalist, reporter, or news commentator.

If any of these stories were true, he would be gone. Fox makes money (as does any station), a lot, off of sponsors. If they were being hurt, Beck would be kicked to the curb.
Renegade NationRenegade NationHall of Famer
quote:
Originally posted by JuanHunt:
Wouldnt Fox make more ad revenue if he is as popular as you seem to think he is???


OK, one last time and I'm done with you...you clearly either...one...can't grasp a simple concept...or two...you are just not interested in actual intelligent debate...

I personally don't care if you watch cable TV, listen to the radio...I don't care about Beck or have any desire to defend him.

It is not a matter of me thinking "he is as popular as you seem to think he is???"...It's just a simple provable point...like him or hate him...he has big ratings not only for a "cable new/issue" program...but huge ratings for a 4pm time slot.

For your convenience in case you couldn't decipher the numbers I posted earlier...

Glenn Beck – 2,258,000 viewers at 4pm

Hardball w/ C. Matthews – 542,000 viewers at 4pm

The O’Reilly Factor– 3,370,000 viewers at 7pm

Countdown w/ K. Olbermann – 1,215,000 viewers at 7pm

Hannity – 2,349,000 viewers at 8pm

Larry King Live —912,000 viewers at 8pm

Rachel Maddow Show —969,000 viewers at 8pm

On the Record w/ Greta—2,025,000 viewers at 9pm

Anderson Cooper 360 — 842,000 viewers at 9pm


Once again it's not what I think...now with a straight face tell us all how Beck is in trouble with the ratings he gets...
JuanHuntJuanHuntHall of Famer
Beck is entertainment(he only pretends to be a journalist), so compare him to Oprah, and the other daytime ladies issues programming. HE DOESN NOT WIN HIS TIME SLOT.

If Beck was really popular in a mainstream demographic, he would be on in primetime, when ad rates are 200-300% higher.

Judge Judy is daytime winner, with Oprah a close second, and both have over twice the Beck rating.

So, I'm voting for Oprahs candidate of choice in the next election.

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