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The Tide Pod challenge-Teens are eating laundry detergent for the "Tide Pod Challenge"

In recent months, the challenge has been on the rise among teens who are eating Tide Pods —tiny, laundry detergent pouches— in the name of fun. Biting into the detergent capsules has become so popular that the U.S. Consumer Product Safety Commission was forced to tweet out a warning: “Please don’t eat laundry pods.” government watchdog is expressing concern over the dangerous misuse of a laundry detergent. In this latest social media fad, teenagers are putting detergent pods in their mouths in what's being called the "Tide Pod Challenge."

Ingredients in the pods include ethanol, hydrogen peroxide and polymers – a highly-toxic mix of detergent meant to wipe out dirt and grime. Manufacturers have been concerned about toddlers mistakenly ingesting them, but now teens are popping them on purpose and posting videos of the results online, reports CBS News correspondent Anna Werner.

Marc Pagan, 19, told CBS that he knew better than to eat the soap-filled pod, but decided to do it on a dare. (Come on people, they DARED him to do it).

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