Reply to "WOW, somebody was prophetic. Glen Beck leaving FOX."

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Big Advertisers Aren't Backing Beck

Back when Beck's show was skyrocketing in the ratings, his anemic list of advertisers didn't worry Fox News. But the "Glenn Beck" advertisers -- or lack of of them -- are becoming more of an issue as the show hemorrhages viewers. TiVo has provided data to DailyFinance that illustrates the big divide between Beck's advertisers and those backing CNN's "The Situation Room" and MSNBC's "Hardball with Chris Matthews."

During the last week of February, Beck's show attracted 39 advertisers, ranging from his major sponsor, Goldline.com, which has come under fire for its marketing and sales practices, to decidedly B-list advertisers such as SeniorPeopleMeet.com, a dating site for seniors.

Advertisers for Beck's more liberal rivals on CNN and MSBNC are both more plentiful and better pedigreed, despite the programs' considerably smaller audiences. "The Situation Room" on CNN booked ads from more than 100 advertisers during the last week in February, while "Hardball" attracted 58 advertisers during the same period, according to Tivo. And the shows attract ads from some of the biggest U.S. consumer brands, including Procter & Gamble and Microsoft.

Targeting the Senior Set

All three shows tend to attract an older audience, with their average viewing age hovering in the mid-60s. But not all senior-targeted advertisers are created equal. Beck's program draws ads such as cosmetic surgery practice Lifestyle Lift, while CNN's "Situation Room" has attracted a list of advertisers including Mercerdes Benz 's E-class of luxury cars and Procter & Gamble's (PG) over-the-counter Prilosec heart-burn medication.