http://www.wnd.com/2017/07/hoo...er-of-closing-doors/
Possibly due to divorce or inner turmoil Snopes might have trouble remaining relevant due to finances, squandered funds or a loss of faith in the sites information based on lost trust or finding out more about some of its workers.
Although it sounds like they got a boost from a funds me site those who run the thing sounds like they are more interested in their own entertainment than support of the site.