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Science confirms what we all knew - and explains why:

Sexy images rob male brain of ability to make wise decisions

Excerpts:

"You may have known this all along, but now it has been demonstrated scientifically: bikinis make men stupid. This month’s issue of the Journal of Consumer Research features a paper titled “Bikinis Instigate Generalized Impatience in Intertemporal Choice,” which is a neuroeconomist’s (definition in a moment) way of saying that men don’t make good decisions while checking out pretty girls in bikinis."

"In each test, the researchers offered the men the choice between being paid 15 euros immediately or bargaining for a larger sum that they'd be willing to wait a week or a month for. In all the tests, the men exposed to the sexy imagery or bras cited delayed reward amounts that were lower than the amounts cited by the men who saw sex-neutral imagery"

"This (study) jibes with the findings of a 2006 paper, “Heat of the Moment: The Effect of Sexual Arousal on Sexual Decision Making.” George Loewenstein of Carnegie Mellon University and Dan Ariely of MIT, found that sexually aroused men would do all sorts of things they might not otherwise do."
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