Idiots!
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Shea Moisture products for naturally curly hair have long been favored by black women — but when the company expanded its reach to whites with a video advertisement Monday, that was more than some of the brand’s core consumers could stand. The video began with a black woman noting the difficulties of dealing with her hair.
But then it cut to white women harping on the same dilemma. Which was apparently a no-no.
Black women complained and said they felt insulted by the ad, the Washington Post reported, noting that one writer called it a “blatant erasure of African American women who made the brand what it is.”
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